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Group 360 Assessments Are What We Do Best

Group 360 Assessments Are
What We Do Best

Origin recently conducted a 360 assessment of 13,541 managers
globally and across all levels within the client organisation issuing
11,893 individual feedback reports. By adopting our professionally
managed phased-approach all this was achieved in as little
as 2 months!
Click here to see how we can do the same for you.

Large-scale Online 360 Assessments

Large-scale 360 Assessments

“from the planning phase, through to the execution system,
and technical support, you have once again enabled
us to facilitate the process within the group, with confidence.
Of special note is your willingness to accommodate certain
special requests and deviations from the status quo.”
Nadine Fedeli -- Manager HR: PSS Talent Management
OD & Change Sasol Shared Services Sasolburg.
We can do the same for you. Click here.

Our Clients

Our Clients

Origin is the measurement solutions provider to some of South Africa’s most prestigious and successful organizations. Click here to see our client list.

Get In Touch With Origin

Get In Touch With Origin

Origin measures what matters most -
People, Performance, and Perceptions.
To get in touch with us click here now.

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Why Choose Origin?

Why Choose Origin?


We do the work. This frees up your resources to focus on daily tasks. Our dedicated team of young professionals have the know-how and experience to get a quality job done each and every time.

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360 Assessments

360 Assessments


What we do best. Origin has developed a proven, unique methodology for running 360 assessments.

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Get To Know Us

Get To Know Us


Origin is young and ambitious. The business has evolved over a period of some 15 years. We are now clearly focused on becoming the best measurement solutions provider in the enterprise feedback arena.

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What We Can Do For You

What We Can Do For You


Take the weight off your shoulders. All we need is a clear understanding of your measurement objectives and a list of people participating.

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The Hidden Drive of Customer Satisfaction

Posted on: September 3rd, 2013 by Liesel Burrows

Today’s business owners are continuously trying to improve their organisation’s customer experience due to the direct impact this has on their bottom line. The key lies in the ability to properly motivate and drive employees to perform beyond what is expected of them. To a large extent, this is attributed to the way you engage your employees.

Research shows that there’s a strong correlation between employee engagement and organisational strength with a “customer satisfaction” link in the middle. What this means is that engaged employees function as the beginning of the link influencing customer satisfaction, which then has an impact on revenue growth and profitability. A recent Conference Board Study found that 4 out of 10 employees feel disconnected from their employers and a quarter come to work just for the paycheck. On the opposite end of the spectrum, high engagement among your employees improves morale, reduces staff turnover and improves profitability.

One consequence of this is that employee disengagement results in a largely unproductive workforce. This finding is supported by the Profiles International – Imagine Great People™ study that reports in losses resulting up to $350 billion per year because of lower levels of productivity due to employee disengagement.

How do I build and strengthen employee engagement?

  • Leadership involvement from senior executives (and top executives)
  • Clarifying and establishing overall objectives
  • Determining drivers of engagement
  • Effectively communicating the objectives to the internal audience at all levels
  • Aligning to objectives, including appropriate accountability
  • Measurement of the work-life environment
  • Acting on the results

When employees are engaged they become your biggest brand advocates, showing much enthusiasm and energy when they deal with the public. Often your customers’ first point of contact with your business is through your employees so this first interaction will often be the deciding factor of whether your customer will have any dealings with your organisation.

Engaged employees create engaged customers who stay longer, spend more, return more frequently and recommend your services and products to others. Research has also clearly shown that while billions of dollars are invested in tangible items such as lighting and merchandising which has some impact on the customer experience and revenue, it’s misspent unless the organisation has first put measures in place to measure and manage employee engagement.

Engaged employees provide a better brand experience

Because engaged employees are more productive, they will be able to deal more efficiently with customer enquiries and complaints. As people are becoming busier, it’s simply more convenient for your customers to deal with someone who is highly competent in resolving their problems, so an engaged employee will stand out more in their minds.  It’s a no brainer that such a customer will return and purchase from you again because it’s easy and hassle-free and over time they will become more loyal to your organisation.

Engaged employees are more customer centric

Because engaged employees truly care about your organisation’s customers, one of their chief goals will be to make these customers feel valued. Businesses are required to view their customer’s challenges through a set of lenses that will allow them to have a deep understanding and a desire to find solutions to such challenges.

In addition, engaged staff have a positive impact on an organisation’s reputation in the wider world by being brand ambassadors. By contrast, disengaged employees can tarnish an organisation’s image and reputation.

In closing, if you are a business owner who is serious about leveraging the connections between employee engagement and customer satisfaction, it’s important to retain people who care about their work performance and the company’s future success.

Sources:

http://www.hiringsmart.com/articles/626/Linking_Employee_Engagement_to_Customer_Loyalty/

http://www.insightlink.com/Employee-engagement-customer-satisfaction.html

http://www.insyncsurveys.com.au/resources/articles/employee-engagement/2012/10/impact-of-employee-engagement-on-customer-loyalty/

http://www.forbes.com/sites/kevinkruse/2012/06/22/employee-engagement-what-and-why/

http://www.sweettoothrewards.com/blog/2013/04/23/how-employee-engagement-leads-to-customer-loyalty/

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